Week 4 of Interviews with Black owned businesses. Another interview with a Black owned business. Let’s get into it.
Hello Brown Beauty Talk can you give us an introduction into who you are and what you do? Brown Beauty Talk is a beauty platform aimed at Black and Asian women in the UK. We connect beauty lovers with brands that cater to them.
What inspired you to start your business? BBT actually began as a Twitter hashtag when we saw a gap in the market for a weekly platform for Black and Asian women to come together and discuss beauty issues. Six years later we have an online magazine, a consultancy and a pending beauty directory.
How long has your business been running for? It will be coming up to six years.
What are your business values/principles? We offer a no bullshit guide to beauty. We empower our customers with the information they need to make the right choices when selecting a beauty product.
What is your best selling product/service and why? N/A
What has been the biggest highlight in your business so far? There have been a few – but being named one of the Top Ten beauty blogs in the UK is up there.
How have you dealt with setbacks? I try not to take these personally, I assess the situation to find out what went wrong, find out how I can prove, devise an action plan and take it from there. TBH I find out that these things can be a blessing.
How has the pandemic affected your business? Well all the events we had planned for this year went out of the window, however it gave us a chance to focus on our brand, our visual identity and this resulted in a rebrand in June. Coincidentally that was when the Black Lives Matter took off and when everyone was looking for Black voices.
How do you stay focused and motivated? By setting a goal and a To Do list which I try to stick by.
How do you give back to your community? TBH everything we have done over the last five years has been for the community, from our Twitter discussion, the website, our events and our beauty directory which launches later this month. We always put the community first.
What was the best advice you was given before you started your business Always establish a need for your product or service before you launch. You can have the best idea in the world but if there is no demand for it then there is no business and you won’t make any money.
What advice would you give to people starting a business? Please do your market research not only to establish the need but to find out as much as you can about your customers. You need to know where they go, what they read and what they watch. Once you know that you will be able to market to them effectively. Oh and create a mailing list so you can communicate to your customers directly.
Where do you see your business in 5 years time? Considering the current climate I don’t think I am in a position to answer that question. LOL
Are you doing any business promotions right now? We are launching the first beauty directory aimed at Black brands. This will launch later this month and will be available on our website. So keep your eyes peeled.
The next interview with another Black owned business will be coming out next week.
If you would like to be featured in a future interview post, feel free to contact me on my INSTAGRAM page.